Course Details
BAMMC or Bachelor of Arts in Multimedia and Mass Communication is one of the most sought-after courses for students after 10+2. BAMMC is an undergraduate course of 3 years divided into 6 semesters. It covers various topics related to communication.
About Courses
This course provides theoretical as well as practical experience to candidates who are willing to pursue mass media as a field of study. As media is an important part of society, it offers various career opportunities. It is a 3-year degree course that teaches various mediums of communication such as print media, television or broadcast media, radio and the internet, however, it goes a step further and trains learners in advertising & concepts of public relations as well.
ELIGIBILITY
| First Year | Second Year | Third Year |
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| HSC passed with Arts / Science / Commerce with minimum 45% marks in aggregate at first attempt from Maharashtra Board of Higher Secondary Education or its equivalent. Every candidate admitted to the degree course in the constituent/affiliated college/recognized institution, conducting the course, shall have to register himself/herself with the University | For admission in second year, either FY all clear or not more than 2 ATKTs each in first and second semester | For admission in third year, either FY and SY all clear or no cross ATKTs of FY and SY or not more than 2 ATKTs in either FY (1st and 2nd sem each) and SY (3rd and 4th sem each) |
Course Content
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First Year - SEM I
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First Year - SEM II
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Second Year - SEM III
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Second Year - SEM IV
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Third Year - SEM V
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Third Year - SEM II
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COURSE BENEFITS
In today’s scenario, media stands as an attractive career option to the Indian youth, and a degree in BAMMC offers a wide range of job opportunities to candidates. It teaches students all the technical skills required to be successful in the field of media. This course also trains students in other essential skills such as research, and presentation as well as written and verbal communication skills. The Multimedia and Mass Communication programme aims to mentor the students and develop their communication skills, computer skills, and awareness about society and media. The course is designed to provide the students with an elementary knowledge of media theories and understanding concepts involving mass communication, marketing, and advertising. The key goal is to offer students with facilities that can enhance their potential talents and make way for a suitable career in the vast arena of Multimedia and Mass Communication. This Program will develop knowledge and skills on human communication that will help them to work collectively with others which includes various communication processes such as managing conflict, understanding small group processes, active listening, appropriate self–disclosure, etc.
- Students will develop skills to create and design new media products, like Blogs, Digital Audio and Video, Social media, Digital Photography and Multimedia.
- Students also get an overview of the elements of lead writing, inverted pyramid contents, news story construction, attribution, and appropriate newspaper style.
- Course offers all round development of the students by concentrating upon areas like effective communication strategies, industry exposure, public relations, advertisement designing, advertising skills, etc. thereby grooming them to become full time media professionals.
- Students get an idea about mass media as a system of inter- related forces including technological advances, current affairs, commercial aspects, regulatory constraints and ethical concerns.
Career Prospects
BAMMC graduate have creative mindset, possess excellent communication skills, and love to pitch ideas, and are good at coordination. They can have several job opportunities including but not limited to the following:
- Social Media Marketer
- Content Writer
- Digital Marketer
- Client Servicing
- Copywriter
- Event Management
- Radio Jockey, Podcaster, Voice Over Artist
- Public Relations
- Brand Management
- Business Consultant
- Image consultant
- Corporate Communications Manager